The National Football League’s popular Sunday Ticket package for out-of-town games is moving to Alphabet Inc.’s YouTube next season.

It’s a big change and part of a broader shift with sports programming moving increasingly online and away from traditional TV networks. Since its inception in 1994, Sunday Ticket has been available only on DirecTV’s satellite service. YouTube will take over those exclusive rights for the next seven years at a reported cost of more than $2 billion annually, according to a person familiar with the negotiations.

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